This has become my favorite cleanser, and it is relatively inexpensive. It is a whitish lotion, non-foaming, and you only need a dime-sized amount that spreads easily over your face. It rinses off completely and leaves the skin feeling totally clean but not stripped or dry, for real. There is no significant odor. I prefer the normal to dry version over the normal to oily version (a clear formula) because it is less drying and feels softer for my combination skin. This takes off makeup better than Cetaphil and leaves the skin feeling more thoroughly cleaned, although I still like Cetaphil in the AM. I think I have had fewer breakouts after using this cleanser.