I really like this lip balm. It's keeps my lips soft, and the hint of color looks very natural. I personally like a glossy look for lips, and Kiss Me gives my lips just enough shine. It might not be a good lipstick base, since this lip balm is more like lip gloss and lipstick never stays on top of lip gloss. But if you have one of those days when you don't want to wear makeup but still want to look polished, this is a good lipstick substitute. The only thing I took off a point for is that there is no SPF or any sun protection what-so-ever in this lip balm. It would be really nice if philosophy came up with something like Kiss Me but with SPF protection.