I've been searching for an eyeliner that was neither too soft nor too dry. I think I've found it. I've tried Cover Girl's automatic pencil and it broke off every time I tried to apply it---way too dry. And then I tried Maybelline's Eye Kohler and it had a tendency to melt and run despite prepping my lids with powder beforehand---too soft. I think I've found one just right(at the risk of sound like Goldilocks!:) This is a pretty great pencil, stays on all day(putting a little powder on my lids may have something to do with this, but who cares?) and the best part is it has a tiny sharpener to get a finer point whenever you need(works on my other automatic pencils too, yeah!). The only reason I didn't give this product a 5 was because you don't get alot of actual pencil for your money, but I would gladly keep purchasing.