It's like a second skin (only better!) This makeup imparts a soft glow to my skin, and moisturizes as well. PRESCRIPTIVES Soft Glow Moisture Makeup goes on smoothly and evenly with either sponge or fingertips. My color of choice is "Luxe," which I'd recommend for others with fair skin. One reason I'm so sold on this makeup is that I can achieve as little or as much coverage as I want or need. My makeup doesn't need fresening during the day, and it feels good - rather like a breath of fresh air on your face. It came in a one ounce jar, which I've been using for over three months. How's that for performance and penny pinching?