I take great care of my hair, so i have tried many, many conditioners over the past couple years. i'd heard about this recently and it sounded perfect, considering i have fairly thick, course and somewhat dry hair. plus, i Love the All Soft s/c.(the 'hair masque' is exactly like the regular conditioner). i bought this and now i really don't think i can live without it! this is By Far the best deep conditioner i've ever used. i have my hair slathered in it with a heat cap as i type! lol.. my hair has never been this soft. SUPER-SOFT! and since my hair is thick, i can use it every day as a regular conditioner, And use a pea-size amount as a leave-in! i really have to stock up on this now... :)