Wow, all I can say is that I will never go back to powder blushes again! This is a great cream blush----it goes on so silky and smooth---and gives you just the most natural wash of color! I like that there's a highlighter included in this and the application is too easy---a little goes a long way, so although it LOOKS like you're not getting much product, it should last a while. It wears a pretty long time to---I'll definitely be using this and L'Oreal Touch-On color as my main blushes from now on! As for the color, "Cherry Blush"----it looks dark but it goes on so sheer, it just looks like a healthy flush of color on my very fair skin. Definitely try this product if you're looking for a new blush!