This product has been around for a while. the color I bought is Ivory beige. It was on sale, so I thought I would try it. I was a little skeptical-thought it would be thick and too pink-old lady foundation. However, it has some great qualities. It isn't pink at all and having the concealor "matched" ensures there is no shade difference visible between the undereye area and the foundation. This alone helps with the anti-aging look since loss of fat (i.e. hollows) under the eyes is a fact of aging. This disguises that but does look natural. The foundation is cream-to-powder. Looks natural in sunlight and does seem to give my face a lift-as promised, a younger look. It can be a little shiny because, as I remember, it has a huge concentration of titanium dioxide for sunblock. To get rid of the glow I tapped a sheet of powder over it that gave it a really nice finish. This really hides tha sallow, old skin look. I gave it a 4 because it is not that translucent in a youthful way, but overall, I am really pleased iwth this product. I think it should get more publicity.
