i bought this in "natural tan"--looking for something to supplement my self tanner to even out my skin tone and control t-zone shine in the summer (tough to do, as i live in florida)-- this product delivers on its promises. it does come out a bit runny, so be sure to shake it before using. i applied it with a cosmetic sponge, and it worked beautifully. buildable coverage, evened out my skin tone without making me look "made up." i wanted a product that had more coverage than a tinted moisturizer, but less than your average med-heavy makeup...and this is awesome. do try it, as there are quite a few colors to choose from, and it costs tons less than dept. store foundations.