Gals, if you are regularly spending $10 or more on a box of hair dye, you might want to check out Colorsilk instead. I've tried every brand out there for the last 10 years, including Feria and Preference, and I always come back to Colorsilk because it performs just as well in terms of color staying power and product gentleness. What's more, it's the only ammonia-free product out there, which means ZERO horrible smell or stinging eyes when you color! I have naturally dark brown hair, and this shade gives me a radiant deep cinnamon-red. Don't be scared-- this is a high-quality hair color and is gentler than anything else you can buy.
