I have tried every top name hairdye.In different colors.I decided to try this the last time I dyed my hair in md auburn.3 dollars a box girls,3 DOLLARS.This didn't burn my eyes, hair felt about the same after I dyed it compared to other brands.The after conditioner is wonderful, thick and creamy.2 weeks after dying using the colorcare by suave my color has NOT faded at all.It is still a beautiful auburn, and I shampoo every day.Very natural looking.I have tried different lines from Loreal, clairol.None of them lasted after 2 weeks, and I did try a couple while using suave colorcare, so it can't just be the shampoo/conditioner.Please give Cornsilk a try.I know it's super cheap so why would it be any better than the 10 dollars a box stuff, but it is.Cheap enough to get 2 boxes too if you have very thick and thirsty hair like me.3 BUCKS A BOX.NEED I SAY ANY MORE.