I picked this up with the $2.00 off coupon in Cosmo after hearing such great things about it. Normally I tend to avoid matte lipstick because I have very dry lips but with the coupon I said what the heck. I got this in Swoon, which turns out to look like Hot Tahiti, the new MAC lipstick I was going to purchase. The color applies smoothly and does not dry my lips, which surprised me. It didn't last as long as I would have liked, but it did last through breakfast up until lunch. THis ended up being a terrific buy for me, not only did I have a coupon, but I didn't have to purchase the MAC. These lipsticks are worth trying.