This was terrible! The texture is very watery, and you have to pump the applicator in the tube to mix the color "beads" and the liquid. (It says to pump the applicator in the directions.) Because of its thin consistency, it has a tendency to bleed around the edges of your lips before it dries. When it dries, it does not look glossy like in the TV commercials. It is very dry and made my lips flake. I do not recommend this at all. The color I had, Chiante, looked like a nice dark burgundy shade, but depending on how well you pump the applicator, the actual color can vary between a light magenta to a medium burgundy.