This stuff really stays on. My mom has the older formula which I've used and has come off when I'd rub my hand across my lips. But this stuff doesn't budge. I even played the clarinet with it once (which I really don't think any lip colour is meant for) and only a little bit came off as opposed to all of it as usually happens even with the "won't kiss off" ones. So I must say I am very impressed and definitely recommend this product!
