I don't usually buy Revlon lip color, but this new line has some very nice colors. They are moist but not slick, in a matte formula. I tried both Nude Velvet and Chocolate Velvet. The Nude is a good nude color, not too dark, but somewhat like the JLo nude lip. The Chocolate is a true warm chocolate brown. Both feel moist on but last well. My only complaint is the nasty typical Revlon smell--yuck. I deducted one point.