Of course we're all on a quest for a natural-looking lipstick that perks up the ol' complexion at the same time. I love this product because it's highly pigmented, so I can control the coverage. I dab it on very lightly for a rosy, natural, bee-stung look, or apply more to get a sophisticated deep mauve-brown that I think would look great on anyone and matches every outfit. It's one of those must-haves for my cosmetic bag. It's lightweight, non-shiny, and unscented.