This product blows me away. It truly stays on all day, and it's the first mascara I've ever tried that didn't give me raccoon eyes. No powdering beneath the eyes or wiping. I've stayed away from mascara all this time because I thought my eyes weren't built for it. I strongly recommend this to anyone who has smaller eyes and/or an oilier eye area. As for the 3-day staying power promise, I won't even try to justify their claim.