I waited to buy this mascara until it went on sale and I had a coupon. Normally it is between $6-$8. This mascara is not the creme-de-la-creme of mascaras, but it does a nice job lengthening and seperating (volumizing) lashes. One coat is super casual, two is dinner out, and three is night out partying. I would recommend this for people who are party going simply because the club lights really reflect off of this mascara causing your lashes to sparkle and dance. However, if you don't completely let each coat dry, it flakes and clumps. 4 because it takes so many coats and it only really reflects light in certain environments.