I wanted a new gloss and thought I'd try this since it's a dollar less than the Lip Vinyl. I love how easy it is to apply and how mess-free (no sticky fingers). It gives a great, crystal-clear shine that lasts about an hour or so on me. I would buy this again, but I think I'll try the clear Lip Vinyl too, since those I think are better in quality. But for an easy-to-apply, yummy-smelling gloss, this stuff is great!