I REALLY don't need another lip product, but who could resist a nice-sized gloss at just $4.88...and it turned out to be a very decent product to boot. On me "Snog" is a light-to-medium, somewhat sheer mauve. A second coat only intensifies the colour a little. It reminds me of MAC's Lipglass, but not as sticky. Still it's sticky enough that it lasts a good deal longer than most glosses. I'd wholeheartedly recommend this product as a cheap alternative to Lipglass, except 1)The colour selection is quite limited. 2)The sponge applicator is small and slightly scratchy, and this means you would have to dip in the tube a couple of times just to get enough product to coat the lips ONCE. 3)There is a plastic scent to this product. Not pungent by any means, but definitely not appealing. The scent doesn't bother me, but I could understand how it could very well be the deciding factor in purchasing this product. Anyway, this is still a lip gloss worth looking into, if you can find a colour that suits you.