After reading reviews of Rimmel products on this very site, I went and found the line. I am normally not a lip gloss wearer, but I liked this product....the color I chose is "Snog". It is a nice color, nice texture and no offensive odor/taste. Since I don't wear lipgloss usually I am not sure how to compare the wearability/lasting power. I will try more Rimmel products...great prices, so easy to experiment without wasting a lot of money.