So I need another lipstick like I need a hole in my head, but who could resist such a nice one at this price? Yes I'm happy to say this Rimmel lipstick will be seeing some heavy usage in the days to come. "Flirt" is a sheer, light mauvy-pink. It applies smoothly and is quite moisturising. My lips remained quite comfortable about three hours after the initial application. There was very little build-up on lips despite my reapplying twice after meals. The lipstick does have a strong melon scent (no discernible taste) but it's not offensive to me. The shade is lovely, but keep in mind if you have pigmented lips, "Flirt" may not even show on you. Since I have pale lips, it gives a subtle pink gloss that's both casual and professional-looking at the same time. A good buy.