I was very happy with this product. I had heard a lot about "Flirt", but all the tubes I could find were used 9yuck). I chose instead Naughty, a light pink with perhaps some brown. The color was really flattering on my pale skin-it wasn't too cool. It wasn't frosty, but had enough shimmer to be lip plumping, but didn't look shimmery. The smell was fruity like Loreal So Delice, in fact the two products are very much alike. After trying one Rimmel color, however, I would say the Sheer Temptation is more flattering and lasted longer. It seems to have a stain so even though the wearing power isn't great, after a few hours my lips still had color and a plumped effect. I gave it a 4 because it did wear off much as a sheer l/s would be expected to do.