what could you ask for for a mere 1.97$..well rimmel obviously thought a lot b/c this mascara is awesome. it deposits color evenly on my lashes, doesn't clump, flake, smudge or any of that other fun stuff mascara can do. i could've swore i paid more money for it, but my wallet shows otherwise. awesome stuff....if the cheapie one is this good i can imagine what they're five dollar one must be like :p