Ehhhhhh...not bad.
I bought this and a Natural Butter Lip Shimmer at CVS, both on sale for $3.99. It's OK for the money I paid. The gloss is OK, with a heavy fruity smell and taste. I got "Lush", an opague nude that's a touch lighter than my lips. It goes on a little thick,but after a minute the warmth from your lips melts it and it flows together and looks quite pretty. It comes with a little brush like the Almay Whipped Glosses did. It's a touch stickier than I like. Overall, I'll use it up, but I won't fall all over myself to get more - not unless I can get it really cheap.