Great color, OK gloss overall.
I grabbed this at CVS because the color caught my eye. I bought "Luminous", which is a pinky-brown almost identicle to Clinique's "Tenderheart", a favorite of mine. I like this better than Clinique's gloss, primarily because Clinique's gloss smells like motor oil, and this doesn't. It's also less expensive. I doesn't make my teeth look any whiter, but we know that's just marketing hype, right?
This gloss gets an A-.