i own a lot of lip and cheek tints... A LOT...and by a landslide, this is the best one that i have tried. first off, for eight bucks you get a pratically a lifetime supply. rose is a shade very true to its name.... not pink or fuschia but a nice rosy glow. the forumla is thicker than water..almost like its gel based but its liquid and this is easier to blend than most lip and cheek stains i have tried. the color lasted pratically all day and gave me a great natural flush that didn't look fake at all. i can't rave enough about this stuff, especially for lip use. there's almost many different shades available at sephora.