What a fantastic blush! As the name implies, P Pink 30 is pink, and a fresh, cheerful pink at that. It looks pretty and natural on my medium olive skin. The color isn't a pure pink though. There is a peach undertone that is barely noticeable when looking at the blush on its own, but I can tell it's there when I place it next to my other pink blushes. The color is richly pigmented, so I can apply it with a light hand for subtle pink cheeks or layer it for a stronger look. The high quality of Shu blushes sets them heads above the competition: silky soft and smooth texture that blends easily and evenly, which makes layering a breeze. The blush lasts longer on my oily skin than any other blush I've worn, even longer than my Cargo and NARS, my other favorite brands of blush. If you're in the market for pink blush, I recommend checking out P Pink 30.