I cannot rave enough about this foundation! I l-o-v-e the way it makes your skin feel...soft and supple and moisturized. My skin is kind of med-tanned asian- yellow, and so i chose the color "bamboo". It matches my skin tone perfectly and kind of melds into it,giving a soft-candlelit glow to the face that is nowhere near matte, but nowhere near shiny either. I have been using Prescriptives Unmakeup until now, which cost 15 bucks more...and I like this one even better! I have pretty good skin, with minimal blemishes, but I like the fact that it just evens out your skin color, and smoothes everything over. Its sheer, light to med. buildable coverage, with spf, and its fantastic. Will definitely buy again! Target is good.