I bought this matte eye shadow during sephora's promotion in NYC and got 20% off on all my purchase. Fog is a pale mauve brown that looks very natural and sheer. Although most of stila's eye shadows are somewhat shimmer, this one is an exception, it's totally matte. Personally I think people with almond shade eyes look better with lighter colors which is why I bought it. For those who are looking for a nice everyday color that's effortless to apply, this is it.