Baked is a pretty color that shows up on the lips as just a tint of bronze with a lot of fine gold glitter. I can't wear it alone--it makes me look dead, but over lipstick I bet it would be beautiful. It isn't as shiny as the name implies, and I dunno... somehow I wasn't too blown away by this product. It's a good product, yes, but nothing to call home about if you know what I mean. But hey, at least the minty tingle is coo'.