Before I used this product, I tried the Pantene Pro V fortifying treatment conditioner. It worked well for the first two times, but didn't work so well after. So I went and bought this since all the vidal sassoon products got new, cool packageing, so I thought I'd try it. It worked wonders on my dried damaged, colour treated hair! Right after I used it for the very first time, my hair regained its shine and softness, it doesn't even tangle! Before I used this product, my hair was extremel dry and dull, this stuff really literally revitalized my hair, it looked so much more lively and shiny. It's a bit expensive for a drug store product, but I think it's definitely worth it.