Compared to the other strengthening lotions and potions out there this one is rather bad. It made my hair feel like straw, and slightly dried out my ends which is strange because my hair is thick and usually soft. The packaging is also really boring compared to other drugstore brands. Vidal Sassoon is also owned by P&G which still participates in animal testing. I just know why they bothered to make such a boring and ineffective line of products.