I purchased the new Vidal Sassoon Marc Newson Blowdryer at Ulta because it looked so cool. However using it was another story. It blew out on me the third time that I used it, and a friend of mine experienced the same with her new blowdryer too. I must admit it looks cool, but I'd rather buy a hairdryer that works rather than one that's just aethetically pleasing. Afterall once your done with your hair you just put it back in the drawer.