This costs around US$6 in my country but I think it was all worth it although it is WAY cheaper in the US.It looks like a very gross shocking pink in the container but when applied it looked very natural almost the same colour when I blush. This showed up as a bright fresh pink on my pale cheeks, very natural, unlike those dull pinks I used to have. The texture is quite fine and the pigmentation was good. This is a matte blush and I think the colour would suit fairer skins rather than darker tones.