dunno why it has taken me so long to try other gourmet gloss flavors when they are so insanely cheap. Whip'd is a beautiful white with irredescent fine glitter in the packaging. the sparkles are beautiful in the right light, and not in the right light? they look just fine. it has a wonderful creamy vanilla coconut scent and taste and lasts fairly long on my life. for the most part goes on clear with with the shimmer. the jelly like texture of this gloss is awesome as well. granted the packaging needs some work, but its not that bad if you leave the lable over one part to act as a hinge. lovely stuff! i would still buy it if it cost 5x as much...5 dollars lol