Of course, WnW's Liquid Lipcolor in Bronzeberry is famous. But this color I had not seen mentioned anywhere. Magic is a very pale shimmery pearl color with just a hint of pink. That description probably sounds terrible, but it looks great on...very subtle with just a hint of shimmer (does not look like 1960's white lipstick, trust me). I was able to put this gloss over a natural lip pencil to create the same fabulous look that a Bobbi Brown makeup artist did with Bobbi's $18 'white' lipgloss, for one-ninth the price. 'Magic' is a gloss, so it is not very long wearing; on the other hand, it lasts as long as many more expensive glosses do.