I haven't heard much about this-I picked it up on the WnW Halloween display. It is the regular lipgloss in the tube and looks like a deep blood red. With the name, I thought it would be too much like Halloween. When I put it on I saw that it is a deep berry-a lot like Maybelline Sheer Berry stain in color. It has no shimmer like some Megaslicks. It is a very pretty deep berry lip color, definitely not like Dracula at all. I'm very pale and it looks good on me. It has the WnW smell for a minute while putting it on but no taste. I rub it in to make it more of a stain and use two coats. I guess if I just smeared it on from the tube it would look a little more like Halloween. So if you like the sheer deep berry colors this is one to grab.