I took a chance and ordered this after seeing an ad for it in a magazine. It stated "luxurious mascara for a false lash effect". This is some great mascara. It does make lashes look longer and fuller, without clumping. Lashes hold a curl, but are not stiff. No flaking, no smudging and it will wash off. I had to get on a waiting list for this stuff, and it took about 3weeks for the store to get it to me.....I've put my name on the list for a second tube!!!!